A Zara shirt with “Dilli ki dhoop Delhi,” and “rice” written on it in Hindi is taking the internet by storm. Zara seems to have written this in an attempt to attract domestic buyers. This ₹3,300 shirt with the slogan ‘Rice’, ‘Delhi ki Dhoop’ has been garnering a lot of reactions on Twitter. Zara is getting a lot of publicity.
Fashion Zara is selling men’s shirts with random combinations of Hindi words like ‘Rice – Elements of Voyage’ and ‘Dilli ki Dhoop Dilli’ for around ₹3,300. Many people responded to this with tweets, “I think someone was asked to print “Uday” in Hindi with Surya.” Another said that Zara chose a phrase that no one is likely to object to. Many believe it has been lost in translation.