India is preparing to dominate the European motorcycle market. Mahindra Automotive Group is moving forward to capture the motorcycle market of European countries. The recent historic revamp of the BSA brand by Mahindra has rekindled the spirit of European motorcycle lovers.

Mahindra Automotive Group has resurrected the English brand Birmingham Small Arms (BSA), which was the world motorcycle leader in the 1950s and 1960s before disappearing in 1973.

Many companies are trying to move beyond China and gain a foothold in the growing market by reviving old motorcycle brands.