To attract tourists at the global level, the Uttar Pradesh State Government will promote UP as a brand and a favorable tourist destination in the World Travel Tourism Expo to be held in London from 6 to 9 November. A detailed action plan has been prepared for market promotion in UK as per the intention of Chief Minister Yogi. Uttar Pradesh will have a 52 square meter pavilion in the London Tourism Expo. Its focus has been given the most on promoting the spiritual and historical heritage of UP in the Tourism Expo and the theme of the pavilion to be built by Uttar Pradesh will also be inspired by these standards.