Chennai beachgoers take part in green pledge and signature campaign against littering and the need to live in harmony with nature. As part of the mass mobilisation of the Lifestyle for the Environment (LiFE) movement, NCSCM organised an awareness programme on the ban of single-use plastics and the use of eco alternatives at Besant Nagar Beach, Chennai. As a part of this event, beachgoers took part in a green pledge and signature campaign against littering and the need to live in harmony with nature. Placards, pamphlets, and LiFE mascots were displayed on the beach as part of this event. Scientists explained the importance of Mission Life to over 200 beachgoers. The importance and need for coastal conservation and the reduction of plastic pollution were highlighted. In this campaign, the focus is on educating the public on the need for an eco-friendly lifestyle to reduce their carbon footprint.