Kannauj, Uttar Pradesh – Known as the “Perfume Capital of India,” the historic town of Kannauj is making waves on the global stage with its age-old traditional perfume craft. Traditional perfume from Kannauj is gaining global recognition after being showcased at the IFTM Paris 2025 travel expo.Kannauj’s natural perfumes and the unique ‘Dag-Bhapka’ distillation technique were showcased to international tourists and industry experts, capturing widespread admiration.
Centuries-Old Fragrance, Still Fresh Today
The art of perfume-making in Kannauj dates back nearly a thousand years. Using the traditional ‘Dag-Bhapka’ method, natural essences are extracted from flowers, herbs, and other botanicals through a slow steam distillation process involving copper and earthen vessels. This chemical-free method produces 100% natural, hypoallergenic perfumes, preserving the authentic scent and ensuring skin-friendly products.
A New Era of Fragrance Tourism
Following the successful presentation at IFTM Paris, the Indian government and tourism boards are promoting Kannauj as a unique destination for “Fragrance Tourism.” Visitors can experience live perfume-making workshops, meet local artisans, explore museums dedicated to perfume heritage, and purchase authentic Kannauj perfumes directly from the craftsmen, adding an immersive cultural layer to their travel experience.
India’s Scent Now on the Global Map
This international exposure not only elevates Kannauj’s status on the tourism map but also brings recognition to the traditional craftsmanship and local communities behind this rich heritage. Experts believe that in the coming years, Kannauj will emerge not only as a hub for perfume enthusiasts but also as a cultural experience sought after by travelers worldwide.
